Building a Brand: Lessons From African-American Entrepreneurs

In recognition of Black History Month, Bloomberg News and Bloomberg’s Black Professional Community hosted a panel discussion in New York to explore what it takes to create and build a sustainable business and brand.

Panel participants: designer Shanel Campbell; Don Cornwell, partner with PJT Partners; Teri Johnson, founder and CEO of the Harlem Candle Company; and Andrew McCaskill, a senior VP of Global Communications at Nielsen. Karen Toulon of Bloomberg News moderated the discussion.